Charki
A warrior’s snack, with packaging to match.
Shillington course project
Type
Course project, Shillington
Year
2021
Role
Brand, packaging, web
Deliverables
Jerky packs, energy cans, website
Packaging with a story
Charki is a concept brand of jerky and energy drinks that I created as a Shillington course project.
The identity is built around a carved mask emblem and condensed lettering, set in gold on deep coloured packs, one colour per flavour. I carried it onto energy drink cans, a website and mobile screens.
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