Lux & Belle
A premium lighting brand, built from the logo up.
Made for Searchlight
Client
Searchlight, in-house
Year
2022–2025
Role
Brand, art direction, layout
Deliverables
Logo, two books, packaging, tags, web
A lighting brand that reads like a magazine
Lux & Belle is Searchlight’s premium range. I designed the brand and everything it touches.
It started with the logo: a classic serif with an oversized ampersand that doubles as a graphic device on tags, boxes and page openers.
From there I laid out two books, Vol. 1 at 124 pages and Vol. 2 at 142, with room-set photography, product spreads and section openers. Then I carried the look onto gift boxes, swing tags, business cards, a newsletter and web pages.
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